OPF Research

Psychographic Targeting examined the efficacy of psychopgraphic targeting and marketing in the context of political campaigns. The research is ‘proof of concept’ based and explores authoritarianism, motivated reasoning and targeting in relation to support for communication surveillance.

Preliminary findings from this research will be presented at the DEF CON conference in Las Vegas on Friday, July 28th 2017. The talk is titled “Rage Against the Weaponized AI Propaganda Machine”. More details are available at the DEF CON website here.

Psychological Biases and Personality in the EU Referendum  examined the differences between voters intending to vote ‘Remain’ versus voters who intend to vote ‘Leave’ in the 2016 UK’s referendum on it’s EU membership. The studies form part of a larger research project which seeks to understand the extent to which these biases and traits are being targeted and manipulated online.

Links to interim findings are available here.

Predicting Susceptibility to Social Bots on Twitter examined whether personality traits and Twitter activity played a role in a Twitter users likelihood to interact with an automated bot.

Presentation slides with notes from Black Hat 2013 and DEF CON 21.

Paper: Machine Prediction of Personality from Facebook Profiles, 13th IEEE International Conference on Information Reuse and Integration, 2012

The OPF Big 5 Twitter Experiment looked at how well anti-social personality traits can be discovered using a linguistic analysis of Tweets.

The results show that while we may be careful about the content we post on Twitter, the words we use may reveal more about our personalities than we might wish.

Paper and Presentation Slides: ‘Predicting Dark Triad Personality Traits from Twitter usage and a linguistic analysis of Tweets’, Dec 2012
Paper: ‘Using Twitter Content to Predict Psychopathy’, Dec 2012
Blog Post: Are you what you Tweet?

For further information on this study, click here.

The OPF Big 5 Personality Experiment looked at what someone’s Facebook activity could say
about their personality (especially, to those who might be looking but without asking).

Among other things, our research indicated that Facebook snooping recruiters should ditch the habit.

Press Release: Snooping bosses should ditch the Facebook habit
Paper and  Presentation Slides: ‘Determining personality traits and privacy concerns from Facebook activity’, 2011
Blog Post : Just how accurate is Facebook personality prediction?

For further information on this study, click here.

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