Psychographic Targeting

Working title: Exploring the Efficacy of Psychographic Marketing in Political Campaigns: An Examination of Authoritarianism, Motivated Reasoning and Targeting in Relation to Support for Communication Surveillance.

Psychographic Targeting  examined the efficacy of psychographic targeting and marketing in the context of political campaigns. The research is ‘proof of concept’ based and explores authoritarianism, motivated reasoning and targeting in relation to support for communication surveillance.

Preliminary findings from this research will be presented at the DEF CON conference in Las Vegas on Friday, July 28th 2017. The talk is titled “Rage Against the Weaponized AI Propaganda Machine”. More details are available at the DEF CON website here.

Presentation Slides:

“Rage Against the Weaponized A.I. Propaganda Machine” presented at DEF CON 25, July 28th 2017, Las Vegas, Nevada, USA. Slides | Slides with notes (coming soon)

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